Who we are and why we do what we do.
Got a creative itch? Reach out… let's scratch it.
No. It is pronounced Humans. Think fax /făks/
Humanx comes from Human Experience —the realities of human existence, encompassing mental, emotional, spiritual, and physical aspects of life— adding the x in experience to the Human.
Start with the juxtaposition of the familiar and unexpected to capture attention and forge emotional connection. This contrast breaks mental routines, sparking curiosity and deeper emotional bonds that influence choices. Then reinforce with contemplative, lingering, elements that leave cognitive residue. Leverage this disruption to improve recall and decision influence through emotional resonance rather than rote messaging.
As humanity charge towards homogeneity, purposeful play and curiosity is increasingly being flattened by scalable formats, algorithms, and playbooks that deliver sub-par outcomes, accelerate shitification, and risks broader cultural stagnation. The best time to tackle this was yesterday. The next best time is now.
Our objective is to free play and its benefits from captivity, including income brackets, by creating a platform for purposeful play versed in experiential communication: the preferred method of human communication.
Writing becomes art when it resonates beyond pure information transfer, engages people aesthetically and intellectually, shift understanding, or illuminate something previously unseen. Writers like Joan Didion, James Baldwin, and Zadie Smith have elevated opinion and contemplation to unmistakable art.
