DISCOVER
What… and sometimes why.
Got a creative itch? Let's scratch it.
No. It is pronounced Humans. Think fax /făks/
Humanx comes from Human Experience —the realities of human existence, encompassing mental, emotional, spiritual, and physical aspects of life— adding the x in experience to the Human.
Start with the juxtaposition of the familiar and unexpected to capture attention and forge emotional connection. This contrast breaks mental routines, sparking curiosity and deeper emotional bonds that influence choices. Then reinforce with contemplative, lingering, elements that leave cognitive residue. Leverage this disruption to and decision influence through emotional resonance rather than rote messaging.
Humanx exists to scratch that itch that may not fit well into your day-to-day reality but refuses to fade away. As we charge towards homogeneity, is increasingly being flattened into scalable formats, algorithms, and “proven” playbooks that deliver sub-par outcomes.
Our objective is to free and its benefits from captivity, including income brackets. Staying clear of the word democratize, given its dilution from baseless marketing copy, is also a priority.
Writing becomes art when it resonates beyond pure information transfer, engages people aesthetically and intellectually, shift understanding, or illuminate something previously unseen. Writers like Joan Didion, James Baldwin, and Zadie Smith have elevated opinion and contemplation to unmistakable art.
